By Hindustan Times
Bollywood is getting more innovative with its marketing strategies. After Anil Kapoor and Ajay Devgn raced at the F1 track within the Capital to advertise their film Tezz, and men dressed as sperms danced on the music launch of Vicky Donor, Shahid Kapoor and Priyanka Chopra plan to host a qawwali and hasya kavi sammelan in Delhi to advertise their upcoming film, Teri Meri Kahaani.
The two will do the qawwali party within the city later this month to rebuild the old-world Hindustani feel of the movie. “We are organising the qawwali party and hasya kavi sammelan to bring back the humour and entertainment value of the Hindi-Urdu language. Within the era of remixes and remakes, that era have been forgotten. We're doing it in Delhi because Delhi-UP is the Hindi heartland,” says the film’s director Kunal Kohli. While the date and venue of the events are yet to be locked, the party will see a boys vs girls competition between Shahid and Priyanka’s teams, comprising their fans.
“In the film, Shahid and PC belong to Lahore in 1910, and they're always speaking to one another in funny shayari ... the reaction to the trailer was quite positive, so we decided to have a mushaira contest within the Capital. Shahid and Priyanka’s fans will even join the competition. Since they both have an enormous fan base, fans might be selected through a contest,” says a source from the film’s unit.
Such fan-driven populist gimmicks became popular in Bollywood of late. Be it Aamir Khan giving a Ghajini haircut throughout the promotions of the film in 2008 or when he disguised himself and travelled around the country to advertise 3 Idiots, or Ranbir Kapoor who held a qawwali on the Nizamuddin Dargah to advertise Rockstar, promos have gone tailormade.
Priyanka to sing in Krissh 3?
Actor Priyanka Chopra will reportedly record a song for Rakesh Roshan’s next, Krissh 3. The actor is currently in L. a. engaged on her music album. Priyanka’s spokesperson however, refused to ensure the buzz.
