By Hindustan Times
True to his perfectionist image, Aamir Khan is insisting on having his way around every little detail of his debut TV show, Satyameva Jayate. Within the latest development, the actor was in a position to convince the channel, Star TV, that his show should be aired at 11am on Sundays, a slot remembered most for the epic shows Mahabharata and, before that, Ramayana.
“Considering his star status, the channel desired to air Aamir’s show at primetime — 9pm on a Friday or Saturday. But, Aamir was absolutely adamant that he wanted his show to be telecast only on Sunday morning at 11am,” says the actor’s spokesperson, adding that the channel has now agreed. “Considering that the chat show features real people from different walks of life and their unfiltered emotions, Aamir wants families to sit down together and watch it. And that’s why the Mahabharata slot. He said he won’t do the show if he doesn’t get this slot,” adds the source.
Also, Aamir put his foot down when it came to the title he wanted — Satyameva Jayate. Since the title appears at the National emblem and belongs to the entire nation, the makers can’t copyright it.
“When we went to register the title, we were told that we couldn’t copyright it and will not tag it to any more or less promotional merchandising. Several brainstorming sessions were held wherein alternatives were suggested. But Aamir was clear he wanted this title and nothing else, although it belonged to the rustic and he’d must borrow it,” says B Shrinivas Rao, executive producer for Aamir Khan Productions Pvt. Ltd.
When messaged, Aamir confirmed his fascination for the title of the show, with the intention to air from June after IPL ends. “Satyameva Jayate appealed to me the most,” he replied.
