By Hindustan Times
Hollywood-made 3D films do roaring business, and now Hindi films too have taken the plunge. Though there don't seem to be too many success stories yet, Bollywood has lined up a slew of releases within the format. Dangerous Ishhq, Joker, ABCD, Raaz 3 and Sher Khan are among those being made with 3D technology.
Director Remo D'Souza, who's making ABCD, feels using the technology within the right manner is vital and cites the example of Haunted last year.
"Haunted has worked as it was shot in 3D. Don 2 and RA.One didn't work as it was converted from 2D to 3D. These are two various things. For those who shoot all the film in 3D, it stands out," Remo told IANS.
Another problem is 3D films don't just cost more cash to provide but in addition demand more time.
"It isn't easy to shoot in 3D. It takes a large number of time. We cannot block such long dates from established stars," said director Shirish Kunder, who's making Joker with Akshay Kumar and Sonakshi Sinha.
"So, for a large star cast, it's better to transform the film in 3D from 2D," Kunder, who's also converting Joker from 2D to 3D, told IANS.
"You won't ever see a Tom Cruise or a Brad Pitt in a 3D film as it is time consuming. You will see that 3D with non-stars like Avtaar, which had newcomers," he added.
"It is so time-consuming that stars might lose their patience. If I WOULD LIKE to shoot the film in 3D, I'D try it with newcomers," said Kunder.
Remo agreed. "IT'S difficult to shoot in 3D as we will shoot just a scene an afternoon. Acting in 3D could also be difficult as it requires patience."
But Vikram Bhatt, who's working with some established stars in Dangerous Ishhq and Raaz 3 and had made Haunted, begs to differ.
"It is superb directing 3D films. I'VE Emraan Hashmi, Karisma Kapoor and Bipasha Basu working in 3D films. I DON'T BELIEVE that established stars don't need to work in 3D films. It will depend on your output," he said.
The budget is crucial.
"The new technology will take time to select up. Besides, it is a very expensive genre to try," said Kunder.
Bhatt agrees. "SO FAR AS the budget of the film is concerned, a 40 percent extra amount needs to be put into small films."
Remo said the initial budget for ABCD was Rs 14 crore, but now "the budget has reached about 20.crore. For the primary time a production house has spent that much money on a non-star cast film because they believed within the script."
Even though there haven't been too many success stories so far, filmmakers claim 3D has a bright future in India.
"It's altogether a special experience wearing glasses and feeling the results. Currently, we'd like people from Hollywood for assist in 3D, but soon we will be able to start making independent films. It's only a matter of time, "Remo said.
Bhatt said: "3D is here to stick. What's now an exception might be the norm in times to come back. 3D is an adornment. It enhances the topic. 3D has come as evolved. The time of throwing things at you within the name of 3D has gone, it's become more of an immersing experience now."
As far as facilities on the theatres to screen 3D films are concerned, Ranjip Thakur, CEO of Scrabble Entertainment, said: "Currently all multiplexes have two screens to turn 3D films. On single screens, only those 3D films that were dubbed from English to Hindi have clicked.
"Hindi films in 3D aren't doing an excellent business. Titanic 3D will change the fate, but again that's an English film."
Pramod Arora, CEO of PVR, said: "If we've 3D films despite increased ticket rates, we see a 20 percent increase in revenue. So the profit margin goes just a little higher. In comparison to Bollywood films, Hollywood films are crowd-pullers within the 3D genre for the reason that content from the West is of superior quality."
