By Hindustan Times
He is the newest actor-turned-producer at the block. Or even as John Abraham’s firm, JA Entertainment readies for the discharge of its maiden production Vicky Donor, the actor is apparent concerning the roughly cinema he desires to produce under his banner. In fact, the Dostana (2008) actor desires to follow the model of producers Aamir Khan and Farhan Akhtar.
“Evn though I'VE turned producer, I'M REALLY NOT saying I'VE a super grasp on cinema. But to a big extent, someone who comes with reference to it's Farhan (Akhtar) and his company, Excel Entertainment. If there have been models I'D like to follow in relation to quality, they're Excel and Aamir Khan Productions,” says John, who understands the significance of co-existing as a producer in addition to an actor.
“So, John Abraham walking out of the ocean in a yellow trunk will always exist but that won’t be the one thing for me,” he says. “The idea is to grow JA Entertainment right into a huge brand in itself. It should be bigger than the person, John Abraham. Right now, I'M the proprietor of my company, but very soon, I NEED to be an employee of my company.”
John, whose next production can be Aditya Bhattacharya’s Kala Ghoda — a good way to also feature Kunaal Roy Kapoor of Delhi Belly (2011) fame — says he always desired to produce the type of films he loves. “And fortunately, the audience today is watching films that I THINK in. I WOULD LIKE to make typical hardcore and commercial films. But they need to be something that young viewers should lap up and say, ‘this is the type of movie I NEED to see.’ I BELIEVE that right now, as an industry, we're following the diktats of industrial filmdom slightly too much,” he says.
