Thursday, 12 April 2012

Kareena Kapoor signs highest ever ad deal!

By Hindustan Times

Kareena Kapoor has reportedly signed an enormous endorsement take care of a beverage brand. The advertisement deal, which now makes Bebo the top paid brand endorser, came through at a whopping amount of Rs. 5 crore.

Kareena signed the maintain the lemonade brand soon after her contract with another beverage brand expired.

“Kareena now has 16 brands in her kitty including the newest one, easily making her probably the most sought-after face within the ad space amongst the actresses. 2011 was the year of huge money for Kareena, way to her back-to-back hits,” a source told Mid Day.

“Though Bebo has a large number of film commitments, she makes sure she gives enough time to her brands and hence charges as much," the source added.

Interestingly, Kareena has now even beaten Katrina Kaif, who were charging the utmost (Rs 4 - 4.5 crore approximately) for an additional beverage brand.

“Both Katrina and Asin who endorse soft drinks have had ads that experience gained a large number of popularity. So Kareena and her team were insistent that the industrial have to be catchy and entertaining,” the source told the tabloid.

Other leading ad ladies (Courtesy HT Brunch)
Katrina Kaif: Endorsement fee (per day) 1-1.25cr
Vidya Balan: Endorsement fee (per day) 0.25-0.5cr
Priyanka Chopra: Endorsement fee (per day) 0.65-0.75 cr
Deepika Padukone: Endorsement fee (per day) 0.5-0.75 cr
Anushka Sharma: Endorsement fee (per day) 0.25-0.4 cr