By Hindustan Times
Hoping to make a large splash, the makers of the sex comedy Kyaa Super Kool Hai Hum (KSKHH) have planned to launch the movie’s first look from the depths of a swimming pool. On Monday, the film’s entire cast, including Tusshar Kapoor, Riteish Deshmukh, Sarah Jane Dias and Neha Sharma, will dive into the pool at a city hotel and officially launch the primary look from there.
“Since the film is naughty, the theory is to make the launch naughty as well,” says director Sachin Yardi. “The film was shot in Goa and to usher in the weather of water, bikinis and glamour, we can have a couple of other girls (junior artistes) in bikinis in addition. We didn’t wish to do a traditional launch. The plan is to be different, stand out and get noticed. Innovative promotional strategies help get a movie a powerful identity. KSKHH, already is making waves because it is a sequel to the sooner hit film Kyaa Kool Hai Hum.”
Yardi denies that the film is a sex comedy, saying: “I would rather call KSKHH a wacky and crazy comedy. The humour is in a unique zone from what we've seen in other comedy films.” In fact, he adds, he even toned down the naughtiness think about a number of the scenes.
“We have consciously maintained a line and haven’t gone overboard,” he says. “Nothing is blatantly crude or vulgar within the film. As for the double entendres, we join the philosophy that we aren’t saying anything dirty however the dialogues are interpreted by people in a naughty manner.”
Memorable promotions
* For three Idiots, Aamir Khan played hide and seek with fans for a week.
* Shah Rukh Khan unveiled Ra.One’s first look on Twitter in Jan 2011, and released the trailer in the course of the World Cup seven months before the film released.
* Aamir Khan got ushers in film theatres to sport his Ghajni hairstyle.
* Advertisements that announced ‘Manisha Koirala dead’ were carried in major publications for Mahesh Bhatt’s Criminal.
