By Hindustan Times
Neha Dhupia won't have too many box office hits to her credit, however the actor is now getting a variety of hits on her latest online enterprise. The previous Miss India, known for her fashion sense, has now proved to be a sensible businesswoman to boot.
Taking about her retail website, she says, “I started a web based business called Herstyle.in in November 2011 to sell lingerie. I USED TO BE amused to listen to rumours that I USED TO BE planning to launch a clothing line. I never had the sort of plans but there have been numerous reports about it.”
Ask her why she chose to sell women’s lingerie and she or he says, “There are only a few lingerie websites for ladies in India, and most don’t have a number of options. Individuals are selling stuff online like clothes, shoes, bags, air tickets and so forth. Lingerie is very important too. Every woman needs it, so why not?” The actor, together with her team of designers, handpicks lingerie styles for her website. Talking a few surprise revelation at the job, she says, “I saw statistics that say men buy more lingerie than women.”
Neha reveals that she hopes to expand her business now.
“I plan to bring out new products and ideas,” she says, adding, “But I can’t share them now as someone might get ‘inspired’ and crack it before me. I'LL be a wise businesswoman and keep my mouth shut.”
Ask her why she kept the inside track about her venture quiet, and he or she says, “I am not the boastful kind and that i don’t believe in tom-tomming plans without action like many other stars. You can talk big, but tough to prove your worth. I don’t need to be an empty vessel making sounds.”
