By Hindustan Times
Shakespeare asked, ‘what’s in a name?’ Yash Raj Films could well have mentioned that a film’s title has to specific the essence of the movie, and draw the audience in, making it top priority. That’s probably why the banner changed the name in their upcoming release — featuring Boney Kapoor’s son, Arjun Kapoor, and Priyanka Chopra’s cousin, Parineeti Chopra — to Ishaqzaade.
Apparently, the tongue twister was not the unique choice for the movie title, because the makers had almost settled on Tewar, which means that attitude in Hindi.
But while filming, the production team, director Habib Faisal and producer Aditya Chopra felt the name didn’t gel with the topic of the film. They were of the opinion that Tewar didn’t resonate with their film that recounts the affection story of 2 hot-headed youngsters with distinct personalities.
After brainstorming over a few days, they came to the realization that they needed the component of a love story to mirror within the title besides. Thus, the film was rechristened Ishaqzaade, which was loved by everyone.
A YRF spokesperson confirms the news, saying, “Yes, we had first considered Tewar as a title, but then finalised Ishaqzaade. It was a collective decision taken by the team. The film is basically a love story, so the name now echoes the soul of the film.” The film has already generated a favourable buzz with its engaging promo and recently released song, Pareshaan…
