By Hindustan Times
MUMBAI, June 26 -- Folks that swear by meaningful cinema might yet have reason to rejoice. Regardless of a modest opening for Anurag Kashyap's Gangs of Wasseypur (GOW, part one), trade analysts predict that the film is probably going to pick out up on the box office.
On the opposite hand, Kunal Kohli's Teri Meri Kahaani (TMK) might need made extra money so far, but weighed down by a hefty budget, it already looks "disappointing". Despite an A certificate, GOW appears to be doing well with urban, multiplex audiences. Trade analyst Taran Adarsh says, "The film fared best in Mumbai, Delhi, Uttar Pradesh and Bihar. Its business at single screens in massdominated (where commercial films work) circuits was weak. The film collected R10.63 cr net over the primary weekend." The hard-hitting film has even inspired an Amul ad campaign. Vikram Malhotra, COO, Viacom18 Films says, "IT IS A huge compliment for a non-star film. It has scored on account of its raw appeal."
Refuting rumours that GOW was made on the cheap of R45 crore, Malhotra says, "These reports are absurd. Both parts of the film were made within R20 crore." Official figures state that part one, which released last weekend was made within R9 crore, with another R6 crore spent on publicity and marketing. The film also sold satellite and music rights of part one for R12 crore.
About TMK, Adarsh says, "The film didn't take off on day one, and maintained similar figures over the weekend. There has been no visible growth, that is disappointing. The film collected approximately R16.75 crore in its opening weekend." Vajir Singh, editor, Box Office India, adds, "THERE'S NO hope of TMK recovering money within the coming weeks. The film is a flop. The audience couldn't relate to the leading pair's romance, they did not ache for them to satisfy and get married after the primary half." The trade means that producer Ponty Chadha of Wave Cinemas who bought the India theatrical and music rights for R42 crore (TMK was made for R40 crore), is probably going to lose money at the film.
