By Hindustan Times
Production houses appear to be breaking their heads to come back up with innovative promotional and marketing strategies for his or her films. Now, UTV Motion Pictures’ Kai Po Che!, that's being directed by Abhishek Kapoor, will see cricketers Ashish Nehra, Zaheer Khan and Ajay Jadeja take to the sector for a four-city promotional tour in January.
An industry insider reveals that the event, to be able to happen in New Delhi, Bengaluru, Ahmedabad and Mumbai, will involve the 3 professional cricketers, in conjunction with the forged and crew of the film, playing against local teams from these cities.
“Delhi is Ashish’s home town and, as Ajay could also be from north, they are going to be playing the matches within the capital. Zaheer will join the solid and crew in Ahmedabad. However the makers are currently seeking to convince them to play in Mumbai as well,” says the insider.
What’s more, the makers need to be ready for the matches. So, they have got even asked left-hand fast bowlers Ashish Nehra and Zaheer Khan to coach actor Sushant Singh Rajput, who can be playing the a part of a cricketer within the film. Former cricketer Ajay Jadeja also makes a cameo appearance within the movie. Abhishek Kapoor may be more likely to play in all the promotional games. When contacted, UTV chose to refrain from divulging details.
