By Hindustan Times
Luxor Writing Instruments today said it has roped in Bollywood actor Deepika Padukone as brand ambassador for its pen brand – Pilot for the following two years. She's going to be seen in an aggressive multi-media campaign, so one can be created by Lowe Lintas.
"Our association along with her is the best fit with many common factors between Pilot and Deepika which entice the youth instantly. I'M sure this alliance will emphasise the location of Pilot series as a decision of young achievers," an organization statement said.
Luxor's range of writing instruments are exported to 110 countries worldwide and thus the corporate also wanted a face that might be internationally recognised, it added.
