By Hindustan Times
Filmmaker Anurag Kashyap, whose Gangs Of Wasseypur had a grand world premiere on the 65th Cannes International Film Festival, is ready to have its music launch in a novel way - on mobile. Previous to the sound-track's release at the traditional CD, the album can first be heard on mobile
phones way to a collaboration with telecom company Bharti Airtel and content provider Hungama Mobile.
The film's music, composed by Sneha Khanwalkar, may be exclusively available for Airtel mobile customers for 10 days, starting May 26, via Hello Tunes and Airtel Radio.
"The music premiere of Gangs of Wasseypur first at the mobile platform speaks volumes of the changing consumption pattern among customers today," N. Rajaram, CMO, consumer business, Bharti Airtel, said in a statement.
"Be it music, movies, gaming, social networking or emailing - the discerning Indian customer is increasingly counting on the cell phone for accessing content," he added.
Gangs Of Wasseypur, a two-part series features an ensemble cast including Jaideep Ahlawat, Manoj Bajpai, Nawazuddin Siddiqui and Richa Chadda in key roles.
The movie is slated to release June 22.
