Friday 27 April 2012

Aamir Khan's debut TV show has competition

By Hindustan Times

International formats was ruling TV shows of late, from Kaun Banega Crorepati via Indian Idol and Sach Ka Saamna to Bigg Boss. Now yet another international format leaps directly to the bandwagon, though that is somewhat different. All Is easily (AIW), that goes on air on Colors this Sunday, is an interactive chat show concerned about health. The programme features Los Angeles-based Dr Sonu Ahluwalia demystifying ailments and lifestyle-related diseases, offering simple solutions and explanations to queries.

The show may even feature celebrities talking about their ailments and sharing their experiences.“The endeavour is to succeed in out to the masses,” says Dr Ahluwalia, the manager of orthopedic surgery on the Cedars Sinai Medical Center, La. “In the last three years, I’ve been desirous to do greater than just my job. Within the show, now we have balanced dry medical preachy talk with interesting and private stories of real life experiences to inspire people. For instance, I'M HOPING people learn the abilities they’ll need for medical emergencies through AIW.”

Catering to all age groups, the show will specially do something about health issues relevant to Indian audiences. Though new to television, Ahluwalia is confident of facing the camera. Interestingly, AIW’s show timing will clash with Aamir Khan’s Satyamev Jayate that is on Star Plus. The latter is an hour-and-a-half long show so one can air at 11 am while AIW, occurring air at 12 noon, may face tough competition for the half-an-hour slot between 12 and 12.30pm.

Ask Ahluwalia if he’s worried concerning the TRPs of his show and he laughingly replies, “I think he (Aamir) has to fret a lot!” More seriously, he adds, “I think the time slot is ideal as no person is rushing to work or returning home tired. I'M confident that after people watch the show, they are going to become regular viewers.”

Ahluwalia’s celebrity clientele includes Hollywood biggies similar to Brad Pitt, Owen Wilson, Matthew Perry, Mel Brooks, Shakira and Tiger Woods. He has also treated Hrithik Roshan and Sunny Deol among others — that's why his celebrity friends from India may be a part of the show.

But Ahluwalia claims his goal within the show was not to have a celeb element. “The show promotes healthy living and that i don’t want the audience to be distracted by celebrities.” And in keeping with him, just one ‘real’ celebrity came at the show. “That’s Salman Khan, who's a pal. And he brought a large number of fun to it.”

AIW’s celebrity list includes Hrithik Roshan’s elder sister Sunaina who will discuss surviving cervical cancer, and tennis champion Sania Mirza, who will discuss her wrist and knee injuries.

DISEASES DEMYSTIFIED
Heart diseases
Osteoporosis
Obesity
Depression
Post-traumatic stress
Cervical cancer
Emergencies at home