By Hindustan Times
Director Ram Gopal Varma feels that though the object songs are intended to spice up overall entertainment value, they have got now become the face of modern films.
"The technical definition of item songs is they are meant to be an item and to provide hype and extra bonus to a
film. But in today's times item song has become face of the film. But in Department the object song comes in keeping with the situation," Varma told PTI.
RGV is all praise for the Brazilian-Indian model Nathalia Kaur whose sensuous number Dan Dan in Department is fast becoming a rage.However, greater than the song, the director seems more impressed with Nathalia's sizzling performance and is promoting her.
"Right now the promotion is occurring due to the item song that may be on air. The theory of selling Nathalia is to advertise the song. No film is eventually made without the aim of selling certain actor. It's the marketing team that decides tips on how to promote the film and all," he said.
Dan Dan song is the primary song that i'm promoting after Khallas and it's the second item song that I did. Like I said, item song has become face of the film. The promotion of the article number and that of Nathalia's go hand-in-hand, he said.
The much-hyped number from Department launching Nathalia is, however, not original. The song Dan Dan Dana Dan was in line with Aasai Nooru Vagai, the song featuring Rajinikanth in 1983 film Adutha Varisu.
"The song was the largest hit of all times for Ranjinikanth. I'VE BEEN an enormous fan of him and the song. It's almost 30 years that the song came up. So all of us thought if lets do something with the song it might be good. I FEEL ideas never become older; it is only the packaging and presentation that gets updated with technology and times," the director said.
